Product Marketing Manager

Product Marketing Manager

Stockholm

MAJORITY is a groundbreaking mobile banking service built for migrants, by migrants. Global migration is a 21st-century reality, whether people are following their dreams, love, or new experiences. Our purpose at MAJORITY is to empower the ambitious, the brave, and the talented and help them achieve their dreams. We believe that everyone deserves the same opportunity to succeed. Thus, our mission is to provide migrants the tools they need to thrive in their new country. Come join us!

We are MAJORITY, people without borders from 20+ countries around the world. The most important thing for us is working with ambitious people who are passionate about making a difference and keen to help us achieve our mission. Does that sound like you? Then we’d love to hear from you.

We are looking for a passionate Product marketing manager to join our Product team’s exciting journey in building and rolling out the premiere banking and multi-service solutions for migrants and internationals. You will be deeply embedded in the product team working together with Product managers, Designers and marketeers on go-to-market strategies, product communication, UX copy and tons of other exciting stuff.

Key Responsibilities:

Product Marketing

• Develop and execute go-to-market strategies for new product features and updates within the mobile banking app.
• Craft compelling messaging that communicates the value proposition to various customer segments across channels.
• Collaborate with cross-functional teams, including product, design, and engineering, to align product positioning with market needs and user feedback.
• Conduct competitive analysis to understand market trends, identify opportunities, and refine positioning.
• Create sales enablement materials such as product one-pagers, FAQs, and presentations to support internal teams.
• Track and analyze key performance metrics to optimize marketing efforts and improve product adoption.

Branding

• Develop and implement brand experiences for new products and features that align with the existing MAJORITY app's identity and tone of voice.
• Ensure consistency in brand messaging across all customer touchpoints, including in-app content, marketing campaigns, and external communications.
• Collaborate with design, product, and marketing teams to create cohesive, user-focused branding elements that enhance the customer journey.
• Maintain and evolve the MAJORITY brand guidelines to reflect the growth of new product offerings while maintaining core brand values.
• Identify opportunities to strengthen brand awareness and loyalty through storytelling and customer-centric content.
• Manage brand-related projects to ensure alignment with overall product and marketing strategies, meeting deadlines and quality standards.

UX Copywriting

• Write clear, concise, and user-centric copy for in-app messages, onboarding flows, transactional notifications, and error messages.
• Ensure the voice and tone of the app copy aligns with the brand guidelines and resonates with users.
• Collaborate with product designers and product managers to ensure the copy enhances the user experience and guides users through app interactions smoothly.
• Develop a style guide for in-app copy to maintain consistency across all touchpoints within the app.

Managing Translations into Spanish

• Oversee the end-to-end translation process of app content.
• Collaborate with translation vendors or in-house translators to ensure accuracy, cultural relevance, and compliance with regulatory requirements.
• Implement a quality assurance process to review Spanish translations before publishing to ensure consistency with brand voice and tone.
• Manage timelines and workflows for translation projects, ensuring timely delivery of Spanish content for product releases.
• Monitor user feedback from Spanish-speaking users to continuously improve the quality and effectiveness of translations.

Qualifications:

• 4+ years of experience in Product Marketing or Product Management
• Bachelor’s degree preferred
• Proven expertise in storytelling and content creation, while maintaining consistent brand voice across a variety of channels
• Excellent communication skills, both written and verbal, with the ability to clearly and concisely articulate across teams

If you’re interested in joining our mission as Product Marketing Manager, please apply by submitting your CV.

We believe in equal opportunity and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.